Specialties

• FOOD + BEVERAGE

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  HUNTER was founded in 1989 as a boutique food and beverage PR agency and has since grown into the second largest practice in the U.S. From mouthwatering chef collaborations to exclusive first taste events to #FoodTok, food and beverage is in our DNA. Eating, drinking, cooking and dining are critical parts of every consumer’s pursuit of family connection, entertainment, self-care and happiness. Through a powerful blend of our staff’s passion for food culture, relationships with food and bev influencers and prowess for strategic consumer marketing, we help brands show up in the cultural conversations, trends and events that matter most to consumers when choosing what to eat and drink today.

• SPIRITS, BEER + WINE

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  From craft and class to mass and badass, HUNTER has helped establish and grow some of the world’s best known and most beloved wine and spirits brands. Steeped in cocktail culture, our specialists cultivate relationships that help the brands we represent show up in spaces and places that reinforce both what’s in the bottle and what the brand stands for, driving relevancy and sales.

• HEALTH + WELLNESS

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  Consumers today are prioritizing their overall wellness and embracing solutions that address their everyday health needs. From supporting immune health and enhancing oral care routines, to improving gut health and finding effective remedies for minor aches and pains, our Health and Wellness team is dedicated to connecting consumers with the brands and products that help them live healthier, more fulfilling lives. By collaborating with experts, leveraging trusted media platforms, engaging influential voices, and forming strategic partnerships, we ensure brand messaging reaches the right audiences in the moments and spaces where they are already seeking wellness solutions.

• BEAUTY + PERSONAL CARE

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  In the ever-evolving world of beauty and personal care, keeping a pulse on what’s trending is crucial to craft compelling narratives that resonate with media, influencers and consumers alike. HUNTER's Beauty + Personal Care team mine cultural insights and social trends to help inform creative, out-of-the box programming that connects with target audiences and meets business objectives. From engaging beauty professionals for high-impact, cultural moments to securing product features that educate on science and efficacy, our powerhouse team of experts tirelessly hunt for opportunities to insert beauty and personal care products into relevant conversations and coverage that fuel brand love.

• FASHION + RETAIL

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  HUNTER curates fashion and retail campaigns that bring our clients’ brand promises to life and create meaningful connections with shoppers. Through strategic partnerships, on-trend collaborations, thought leadership storytelling, celebrity seeding, influencer programming and in-store activations, we get consumers ‘adding to cart’ and heading to stores faster than you can wrap your head around the latest TikTok trend.

• TECHNOLOGY

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  From swiping up to purchase or asking Alexa to “add to cart” to leveraging AI-driven technology for fashion, functionality and online safety, HUNTER goes beyond the linear world of technology, bringing stories to life in new and unexpected ways. We develop launch strategies for new products, secure A-list talent, broker strategic partnerships, build influencer and creator programs, support corporate and B2B communications, navigate reputation challenges, and create engaging social content for owned channels – all while building thought leadership and elevating the profiles of leading technology executives.

• TRAVEL + HOSPITALITY

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  HUNTER partners with leading brands in travel, hospitality and restaurants to drive awareness, buzz and cultural relevance. With a strategic approach, refined editorial sensibility, and deep understanding of the global landscape, we shape narratives that earn attention, affinity, and impact across channels. Our portfolio includes iconic hotels and resorts, global hospitality groups, private aviation leaders, luxury tour operators, trusted household names in travel guidance, and more. We bring nuanced expertise, deep media relationships and a hands-on approach to every brand that we represent.

• HOME + LIFESTYLE

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  FOMO may be constantly motivating us to embrace adventure and seek out new experiences. But thanks to advances in information and communication technology, people are actually spending more time (and money) at home. With an infinite scroll of products, design inspiration and tips and tricks at their fingertips, how do we convince consumers our brands have a place in their homes and lifestyles? From caring for and cleaning our homes and the pets that live there with us, to decorating and choosing appliances, HUNTER’s expertise in home and lifestyle PR, new product launches, and experiential events helps to keep our clients top-of-mind for consumers when they’re evaluating their evolving household needs.

• FINANCIAL + PROFESSIONAL SERVICES

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  HUNTER helps organizations build credibility, communicate expertise and earn trust in industries where reputation directly impacts growth. Our experience spans three key areas: Financial Services, Fintech and Professional Services.
  
  Through corporate storytelling, thought leadership, executive visibility, media relations and reputation management, we make complex businesses more accessible, relevant and influential with the audiences that matter most.

• TOYS + GAMES

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  Grabbing attention for traditional toys and game brands is more difficult than ever as families are bombarded with entertainment options on screens of every size. With more than 10 years of experience in toy and game public relations and social media marketing for iconic toy, game and entertainment brands, HUNTER mixes consumer and pop culture fan insights with niche moments to capture consumer attention through social conversation and mainstream news coverage. Let’s play!

• EDUCATION

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  Tuition costs and debt are at an all-time high, and the stakes have never been higher. HUNTER’s education sector experts have deep experience engaging diverse audiences – from prospective and current students to their parents and the community at large – through integrated experiential, social and digital education PR and marketing campaigns.

• B2B COMMUNICATIONS

  B2B communications require a nuanced understanding of complex markets, expert audiences and the business priorities driving decision-making. HUNTER brings the technical acumen to understand niche products, services and solutions, and translates sophisticated ideas with accuracy and relevance. We help brands engage with highly informed audiences who influence adoption and growth.
  
  From corporate positioning and brand storytelling to thought leadership, executive visibility, media relations, content marketing, social and digital strategy, we develop integrated B2B communications programs tailored to each client’s business objectives, sales cycle and competitive landscape.
  
  Understanding the need to make complexity compelling, we connect highly specialized offerings to broader business, cultural and industry conversations, helping clients move beyond product features to tell timely, meaningful stories that earn attention, build authority and create necessity.